The biggest complaint I hear from authors is this: it’s so hard to sell books!
And while marketing and selling books can sometimes be a challenge, it doesn’t have to be hard. In fact, you can actually have fun with marketing.
Hold up! Did I just say “fun” and “marketing” in the same sentence?
Yep. Because as my Kindle coach so wisely says, marketing and selling is just teaching people the value of something.
Looking at it from that perspective, it makes marketing seem much more doable, doesn’t it? And I feel like it gives it a purpose, other than making money (even though that’s a big part of it). Because when you realize that when you’re marketing your books, all you’re doing is trying to show someone the value of why they need to read it.
It has definitely made me feel different about my book marketing efforts, that’s for sure. Now I see that it’s my responsibility to get my books out there and in the hands of writers and reader who need them. And it’s doing my audience a disservice to not market my books to them so that they know they exist.
Reframing things is a great way to shift your mindset around the parts of being an author that you don’t enjoy as much.
I get emails on a weekly basis from people who follow me, asking me to teach more stuff about marketing. A lot of people tell me I’m a natural marketer. And while that may seem like it’s true, this isn’t a skill I was born with. I spent 7+ years doing online marketing for publications and corporations. Which means I learned how to do it.
And if I can learn how to do it, so can you.
I’ve put together an audio training + workbook on 15 Tactics to Help You Sell More Books. These are some of the best tactics out there for making more book sales.
Some are simple and others take more work. All of them will help you sell more books.
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Which of the 15 tactics will you implement first?