My new eBook, The Pro Writer Mindset, debuted yesterday, and I’m super excited about it. It’s a book I’d been wanting to write for a long time and now it’s finally here.
Last month, the eBook I published, Align Your Writing Habits to Success, became a #1 bestseller in its category on Amazon and sold almost 600 copies during the month of May. I could have stopped there, rested on it and tried to coast. Or focused all of my time on marketing and promoting this book.
But instead I decided to keep going. Keep writing and keep putting books out there.
Because you can’t just rest on one success, even a big one.
You have to keep going and keep creating. That’s what it takes to be a pro writer who self-publishes.
So that’s what I’m doing.
And that’s what you need to do after you successfully get a book out there too.
There’s no point in waiting. Yes, you have to take some time to enjoy it and celebrate it. But then you’ve gotta get back to work on your next one.
I think this is where a lot of authors get stuck because they have a momentum built up, but instead of continuing to build that momentum by writing another book, they rest on the book they just wrote and spend the next year or two marketing and selling it. (Or not doing anything at all.)
And yes, you do have to do that–you do have to market and sell your books. But you know what really helps sell a book?
At the end of each book, you add a teaser for another book that you’ve written. If the reader gets that far, there’s a very good chance they’ll buy and read another one that you wrote.
So rather than focusing and spending all your time marketing one book, instead market all of your books, in general, choosing one specific book to focus on each day or week.
Now this is just my opinion, but I feel like so many badass authors just don’t write and publish enough books. I want to see multiple books every year from my favorite authors.
Maybe I’m alone in that opinion.
But since that’s what I want to see from my favorite authors, that’s the kind of author I also want to be. Because it’s very likely that the readers who are attracted to my stuff are readers who, like me, prefer to see multiple books a year.
This is how you build a self-publishing career. And it’s important to note, because a self-publishing career is much different than a traditional publishing career. In a traditional career, you can get away with only writing and publishing one new book every few years.
But in self-publishing, you’ll stand out a lot more if you publish frequently and especially if you publish a lot of books all in the same category (this is known as “authority publishing”).
Having multiple books is also the best way to actually make money from your writing. Because one book will sell the other, and vice versa.
Which is why I say don’t let the success of publishing your book go to your head. Absolutely celebrate it and be proud of it, but do not stop.
Keep writing, keep publishing. Keep going.
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