15 Tactics to Sell More Books

The biggest complaint I hear from authors is this: it’s so hard to sell books!

And while marketing and selling books can sometimes be a challenge, it doesn’t have to be hard. In fact, you can actually have fun with marketing.

Hold up! Did I just say “fun” and “marketing” in the same sentence?

Yep. Because as my Kindle coach so wisely says, marketing and selling is just teaching people the value of something.

Looking at it from that perspective, it makes marketing seem much more doable, doesn’t it? And I feel like it gives it a purpose, other than making money (even though that’s a big part of it). Because when you realize that when you’re marketing your books, all you’re doing is trying to show someone the value of why they need to read it.

It has definitely made me feel different about my book marketing efforts, that’s for sure. Now I see that it’s my responsibility to get my books out there and in the hands of writers and reader who need them. And it’s doing my audience a disservice to not market my books to them so that they know they exist.

Reframing things is a great way to shift your mindset around the parts of being an author that you don’t enjoy as much. 

I get emails on a weekly basis from people who follow me, asking me to teach more stuff about marketing. A lot of people tell me I’m a natural marketer. And while that may seem like it’s true, this isn’t a skill I was born with. I spent 7+ years doing online marketing for publications and corporations. Which means I learned how to do it.

And if I can learn how to do it, so can you.

I’ve put together an audio training + workbook on 15 Tactics to Help You Sell More Books. These are some of the best tactics out there for making more book sales.

Some are simple and others take more work. All of them will help you sell more books.

>> Grab the FREE audio training + workbook here 

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Which of the 15 tactics will you implement first? 

Pro Writer Mindset Podcast, Ep. 7: An Interview with Author and Story Coach, Devlin Blake

Listen on  iTunes or Stitcher

Guest Bio:

Devlin Blake believes that craft matters and that great stories need structure and rhythm. Learning structure early in her publishing career changed everything for her. And now she coaches emerging horror and suspense writers on everything from craft to pacing to doing away with writers guilt. Devlin is able to write four books a year thanks to the systems she’s created in her writing life. Get free access to her best systems for writing your novel in between work, life and family here.

Show Notes:

I randomly met Devlin Blake one day while I was hanging out in a Facebook group. We bonded over the fact that we’re both story coaches who had our lives and writing careers changed by finding story structure, and now we help other emerging authors with the same thing.

Here are some of my takeaways from the interview:

  • You can “write” your books faster if you speak them–until I interviewed Devlin I never even considered dictation software, but her success with it has inspired me to give it a try.
  • Your first draft should tell, not show–I loved this advice, because when I write a first draft, it’s often the bare-bones story and not much else. She says that’s a good thing and she believes your first draft should be just the bones of the story, and then when you revise you find places to turn telling into showing.
  • Finding balance with writing, working full-time and having a life–even though I no longer work a traditional day job, this was advice I’d wish I had back when I was still working a job and trying to figure out how to write books and not become a social hermit.

Devlin also runs a free Facebook group for emerging horror and suspense authors. You can join her group here.

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What’s your biggest takeaway? Share in the comments. 

And if you enjoyed this episode, be sure to subscribe on iTunes and Stitcher, and share it using the links below.

2016 Year In Review

I seriously still can’t believe it’s the end of the year. Where the hell did 2016 go?!

That being said, it was an INCREDIBLE year for me. My best so far. I’m finishing the year not only having completed so many of the goals I had, but feeling SO damn proud of myself for how much I stepped up this year and kicked ass.

If you’ve been with me for a while, you know the kind of year I just had!

But it’s always good to do a check in and really take inventory of what you managed to do this year (and what you didn’t). So here’s my 2016 Year In Review:

What I Accomplished

  • Wrote 9 books–published 7 of them (5 on Amazon, 1 as a freebie eBook on my website, 1 as a long blog post).
  • Hit #1 on Amazon 3 times with 2 different books
  • Fully replaced the income I used to make at my day job with my business income (first year I’ve done this!!)
  • Participated in my first multiple day live event (with Larry Brooks!)
  • Guest posted for Copyblogger
  • Sold 2,300+ books in 31 days
  • Was the first American guest on the U.K. podcast, Self-Publishing Journeys
  • Connected with big-name people in the writing industry
  • Launched my first podcast, The Pro Writer Mindset
  • Up-leveled my mindset and created a new reality for myself
  • Created supportive writing habits that stuck
  • Continued changing writers lives through my books, workshops, digital products, free content, and my 1-1 coaching
  • Kept up with my daily mindset practice and have now taken it into overdrive
  • Attended a live event in the writing industry (TRIBE Writers!)
  • Signed on to work with two of my dream mentors
  • Took massive leaps in my business and in my writing career
  • Stepped up to be the writer and author I’ve always wanted to be
  • Learned A SHIT TON!
  • Began trusting the Universe to show up for me and keep showing up for me
  • Launched my membership site, the Bestselling Author Mastermind
  • Changed my thinking BIG TIME
  • Wrote 20+ emails a month to my community
  • Continued to grow the membership of my free Facebook group, the 1% Writers Club

There’s probably SO MUCH MORE that I’m not even thinking of (because I honestly did a fuck load of stuff this year!). But this is the bulk of it. Whew!

And I’m not even tired! I’m energized and ready to keep going!!

What I Left Undone

With everything that does get done, there are always things that don’t get done. It’s what sacrifice is all about. And every choice you make has one.

For me, these are the biggest things that got left undone this year:

  • Didn’t achieve any of my fitness and health goals
  • Didn’t publish my second novel
  • Dishes… oh so many dishes 🙂

While I’m not happy about the things left undone, I realize that it’s OK. Because a whole lot of other things did get done. And way more than I left undone.

Looking Into 2017

As usual, I have some MASSIVE goals for the New Year–stuff I’m really, really excited about. And while I’ll have lots of little goals for the year, I like to choose 3-5 BIG goals for the year. My big goals for 2017 are:

  • Publish novel #2
  • Write a screenplay
  • Get healthy (fitness and food goals mixed into this one)
  • Write a memoir
  • Double my income from 2016

I’m taking on some stuff this year that’s totally outside my comfort zone. It’s going to be another year of massive achievement and massive growth. I’m looking forward to it.

I don’t know about you, but this is the first year where I’m ending December feeling like I killed it!! Like I seriously kicked ass and like I took advantage of every minute I could.

I know there are things I could’ve done better (’cause aren’t there always?) but overall, I’m insanely proud of myself and of how hard I worked this year, how far out of my comfort zone I pushed myself, and how much I leaned on the Universe for support.

I know 2017 is going to be an even more amazing year thanks to the momentum I built up this year.

How’d your year go? Are you landing where you wanted to? Or are you finding yourself feeling disappointed for another year gone by without achieving what you wanted to?

Wherever you’re at is the perfect place–there’s never any reason to judge or berate yourself. Your life is unfolding in perfect timing.

But it never hurts to get some clarity and self-awareness around what’s working and what’s not. So you know exactly what to focus on in the coming year.

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What did you accomplish this year that you’re most proud of? Share in the comments.

 

The Pro Writer Mindset Podcast, Ep. 6: An Interview with Memoirist Marion Roach Smith

Listen on  iTunes or Stitcher

Guest Bio:

Marion Roach Smith believes that everyone has a story to tell. The author of four books, all of which contain a large degree of memoir, her most recent book is The Memoir Project: A Thoroughly Non-Standardized Text for Writing—and Life, an irreverent, quirky, provocative product of the countless memoir classes she has taught for more than a decade.

Under the name Marion Roach, she is the author of The Roots of Desire: The Myth, Meaning and Sexual Power of Red Hair; the co-author with famed forensic pathologist Michael Baden, M.D., of Dead Reckoning; and of Another Name for Madness. A former staff member of The New York Times, she has written for The New York Times Magazine, Prevention, The Daily News, Vogue, Newsday, Good Housekeeping, Martha Stewart Living, Discover, and The Los Angeles Times. Since 1998, she has taught classes in writing memoir and now does so both in person and online. She can be found at MarionRoach.com.

Show Notes:

I had the pleasure of not only hearing Marion speak on memoir writing at the 2016 TRIBE Writers Conference, but I also was lucky enough to sit at a table with her for three days. She is FANTASTIC and has so many incredible insights about writing memoir.

Here are some of my takeaways from the interview:

  • Memoir is about moments of transition and transcendence–this is one of my favorite pieces of memoir-writing advice Marion shared. I’ve always thought memoir was a genre I’d never touch, and now she has me thinking about writing a memoir (listen to the episode to hear the topic I’m considering!)
  • Write from a place of phobia–I loved hearing her say this, because I’m someone who overcomes fears by facing them head-on.
  • Read above you–rather than reading at the level you’re used to, if you want to learn how to write better, you must read above you, by finding authors who are better writers and studying what they do.

Be sure to check out Marion’s book–The Memoir Project: A Thoroughly Non-Standardized Text for Writing and Life, available now! 

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What’s your biggest takeaway? Share in the comments. 

And if you enjoyed this episode, be sure to subscribe on iTunes and Stitcher, and share it using the links below.

10 Steps to Making Shit Happen (aka: The “I Don’t Know How” Guide)

For a long time I dreamed of seeing my book at #1 on Amazon; of more readers finding my books and transforming their lives, because the books is at #1 and actually has a chance at being shown to potential readers.

Problem was, I had no idea HOW I was going to make this happen. I didn’t know anyone who’d done it. And I had never done it before, so the steps were unknown to me.

So because I didn’t know HOW I was going to get my book to #1 on Amazon, I didn’t allow myself to want it. I just pretended that I didn’t care and that it didn’t really matter to me.

I even recall making fun of authors who called themselves “best selling authors” just from hitting #1 on Amazon. (And now I do it–ha!)

The point being, I did everything I could think of to downplay the fact that I really wanted to hit #1 on Amazon. Just because I didn’t know HOW to do it.

Thankfully this year, I finally accepted the lesson that was given to me over and over again for years… the HOW is NOT up to you.

What that means: HOW you do something isn’t what matters. It’s DOING SOMETHING that matters.

My Story

In February I came across an author who has published 47 eBooks–46 of which were best sellers on Amazon. It finally made me realize that if she could do it that many times, I could do it at least once.

Suddenly my fear of not knowing HOW I was going to do it shifted to a belief that I could do it.

At that point, the specifics of HOW didn’t really matter, because I was finally to a place where I not only wanted it, but I believed I could have it. It finally felt possible for me to be #1 on Amazon.

So I started writing in my journal every day that, “I am a best selling author” and “I am #1 on Amazon.” And then I started talking about wanting to hit #1. I even told my accountability buddy about it.

And then I made a decision: I would hit #1 on Amazon in 2016.

(Still at this point had no idea HOW I’d do it.)

Not long after, I got an email about a tool called Bestseller Ranking Pro. Out of no way, a HOW had shown up.

I could use this tool to find the right category to put my book in, so people can actually find it. And that will help me get to #1. Boom! I bought the software.

After looking through the BRP categories and info, I decided I was going to write an eBook about the structure of love stories. The “craft” category was a good fit for this book.

I wasn’t totally thrilled with that book idea, but it was an idea to get me started. Thankfully, right after that I got another idea–what if I took the 30-day challenge I just did to help me revamp my writing habits and turned it into an eBook?

That idea really inspired me, so I decided to put that book together and publish it first, and then go back and write the structure of love stories one.

The more practical side of me also had a thought: if I’m going to hit #1, I need to write and publish more books.

So I announced that I was going to write and publish 9 books in 2016. And then I got inspired to invite people to watch me as I wrote and published these books and turned one of them into a best seller.

(Still no real idea HOW I’d do this. Just some nudges and ideas.)

I published “Align Your Writing Habits to Success” in May and two days after it went live it hit #1 on Amazon. (And then my book, “The 15-Minute Writer”hit #1 in multiple categories two months after!)

I had achieved the goal of hitting #1 and being a best selling author on Amazon.

Looking back, I never had any idea HOW I’d do it. I just took whatever actions I could think of.

And that’s the whole point.

It’s NOT about the specific actions that you take. You can take actions that seem random and if you’re still moving in the direction of your desired outcome, the right HOW will eventually show up and you’ll get there.

My story is the perfect example–I was planning on a totally different book hitting #1 by me using the BRP tool and writing a book for a specific category; and a book I never even expected to have hit #1 did, multiple times. (Pretty much shuts up the “you need to know HOW” argument, right?)

How I achieved a #1 best seller on Amazon didn’t happen because of any one thing I did. It happened because of ALL the things I did–this year and all the years leading up to this one.

The HOW that gets you to your desired end result can only be found by creating momentum. And you create momentum by taking action–any actions–that move you in the direction you want to go.

The actions can be simple, easy things and still be powerful enough for the Universe to meet you half-way.

Because the Universe doesn’t care what actions you take. Big or small. Super risky or playing it safe. It just cares that you’re DOING SOMETHING. (Although the bigger, bolder actions always pay off more than staying in your comfort zone.)

Want to become a published author? Write a book. Show up every day and put words on the page. Learn the steps in the self-publishing process. Do your research.

The specific HOW that gets you to the desired end result of being a published author will show up as a result of you doing all those other things.

What you don’t want to do is decide you want something and then sit on your ass thinking it’s just going to show up one day. ‘Cause it doesn’t work like that, sorry.

10 Steps to Making Shit Happen

If you’re been feeling stuck or frozen because you don’t know HOW you’re going to achieve something, or because you’re overwhelmed by HOW much there is to learn and know and do… I’m gonna simplify it for you in 10 basic steps:

  1. Take a deep breath and relax–it’s not that serious.
  2. Remind yourself that you’re in the right place, exactly where you are right now.
  3. Write down your desired end result (one or more).
  4. For each end result you want, make a list of all the things you can think of right now that you could do to move in that direction. It doesn’t matter if the steps are out of order, totally random, or make no practical sense; just write everything down that comes to you.
  5. Choose one of the steps/actions you listed and do it right now.
  6. When that action is done, do the next one. (Whichever one pops out to you as the one to do next.)
  7. Repeat steps 5-6.
  8. Add any new inspired actions and ideas to the list as you go.
  9. Act on as many of the actions and ideas from your list as you can.
  10. Trust that any specific HOW you need to get you to that final end result will show up as a result of you doing steps 5-9.

And there you have it–get the hell out of the HOWS and stay focused on the end result.

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What have YOU been holding off or playing small on because you don’t know HOW you’ll make it happen? Share in the comments!

Are You Born to Write? You Need to Hear This

You know that day when you finally realized you’re meant to be a writer? That day you knew there was nothing else in the entire world you could see yourself doing forever except writing? That other things will come and go–as is typical for a multi-passionate person–but writing will never say die.

Because you are born to write. It’s in you. It’s who you are.

You couldn’t separate you from your writing, because it would be like separating yourself from a vital organ. Impossible.

If you’re born to write, you know it. You feel it in every cell of your being. And even if you’re not totally 100% confident yet, you know what you are called to do.

Write. Put words on the page. Inspire, motivate, teach, instruct, lead, entertain… with your words. Tell stories, share experiences, pass along messages that connect us all.

I believe those who are called to write have a responsibility–to show up every day; to put words on the page; to hit publish and get those words, those stories, those messages, out into the world.

You have a RESPONSIBILITY.

You were gifted with the written word for a reason. You were born to be a vessel for the ideas, thoughts, lessons, messages, experiences and stories the world needs to hear.

Those things you hear inside you–the characters, thoughts, stories, ideas–they’re REAL. And they want to be let out.

But only YOU can let them out. There is no one else.

They came to you for a reason. Because you’re born to write them. And no one else could ever come close to doing it the justice you will do it.

There is incredible power in being born to write, because words are powerful, stories are powerful, and sharing your thoughts, experiences and message is powerful.

Being born to write isn’t for the faint of heart. No, it’s gifted only to those who can handle it. Those who truly have what it takes to go all the way–to finish and hit publish and get those stories and messages into the hands of the people who need them most.

Writers who are born to write often struggle with it more than writers who choose to write because it’s a hobby they enjoy. This happens because we often have a deep Resistance to doing our soul’s work, our creative work. (Read “The War of Art” by Steven Pressfield for more on this.)

And because that Resistance is inevitable–as it is for ALL creative people–writers who are born to write must be that much more committed and that much more disciplined to put words on the page each day.

Even if it’s only for 15 minutes. Even if it’s right before you go to sleep. Even if you have a million other things that seem way more important.

Nothing is more important than putting those stories, experiences and messages on the page and getting them out into the world.

Nothing.

The sooner you see that, the sooner you will start to have everything in your life fall into place. Because here’s the thing–when you’re born to write, you’re connected to writing on a soul level. It’s part of your being.

For that reason, when you ignore your writing, when you skip your writing sessions, when you tell yourself your writing is not that important, when you put it off for later–THAT’S why things are a mess–internally and/or in your life.

Because you cannot ignore your soul and think anything else will work. It might feel like it’s working, even without your all-in on being an author. But I promise you, it can and will work a ton better if you’re putting first things first and getting your writing done.

Every day. Writing is a priority. Before anything else.

If you do this, even 15 minutes a day is enough time to start creating the writing life you’ve always dreamed of having. The writing life you were born to have. And along with it the success, money, fame and whatever else you dream of having.

It all starts with making your writing a priority. Because when you’re born to write, writing is your tool for creating everything you desire.

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Are you born to write? Declare it in the comments. 

———–

Along with having a responsibility to write and to publish, born-to-write authors also have a responsibility to get their writing in front of the people who need it most. My Sell More Books masterclass will show you exactly how to do that. Details and sign up here.

Are You Choosing “Thriving Author” Or “Starving Artist?”

So many writers and creative people hold the belief that, “it has to take a long time” and “you’ve gotta pay your dues.” And yeah, it’s also true that A LOT of people hold this belief.

But you know what isn’t true?

That belief. It’s not true. Not even remotely true.

Unless YOU decide that it is.

I’ve decided that 2017 is the year I break six-figures from my book sales. I’ve decided it’s the year I’m going to thrive in my writing career like never before.

Sure, this year has been amazing and I’ve built up some killer momentum. But it’s not enough.

Because I want to blow the ‘starving artist’ mentality OUT OF THE WATER. And, yes, it IS a mentality. One that’s keeping most authors insanely broke and unfulfilled.

But here’s the great part–you can change a mentality. 

You can actively choose the thoughts you think and the beliefs you hold. You can choose to create exactly the writing life you’ve always dreamed of having.

But you have to CHOOSE. Consciously. Actively. Every single day.

You have to decide that you’re not going to accept the ‘starving artist’ mentality as truth for you. You have to decide that you’re going to be an author who THRIVES. 

Yes, it will take time to create this in your physical reality. But it will happen a whole lot faster if you get your mind there first.

And yes, there are people in the world who refuse to see past the limitation that is the ‘starving artist’ mentality. These are the creative people who say things like, “I can’t quit my job and become a full-time writer or I’ll end up living in a cardboard box” or “writing is a hobby” or “one day I’ll make it happen” or “writers are broke” or “it’s just a pipe-dream” or [insert whatever lame excuse you give or have been given for why you can’t thrive as a writer].

Those are the creative people who will never see their full dreams come to fruition. Because it’s impossible to create a big, successful, thriving creative career with a belief like that.

And what’s sad is, just by changing that mindset and by seeing themselves as thriving artists, those same creative people could have a totally different experience.

Because you create your own reality. And you do it with your thoughts, your beliefs and your actions (or inactions). 

So if you’re looking around and you don’t like what you see; if you’re dreaming of being a thriving author, meanwhile you’re still holding a day job and barely making book sales, it’s time for a mindset intervention.

It’s time to go within, dig around, pull out those limiting beliefs–the ones that are stopping you and holding you back–and GET RID OF THEM!!!

And you really don’t even have to dig around. If you want to know what limiting beliefs you currently have, you can find out by doing 2 things:

  1. Looking around you–your reality is a reflection of all that you’ve thought, believed and acted on up to this point.
  2. Start telling yourself new, empowering beliefs–just by doing this, you’ll start to catch all the limiting beliefs because they’ll show up as that negative voice inside that tells you you’re wrong or that you can’t do it, etc., whenever you say the new beliefs.

You really can change your life by changing your thoughts. 

So your choice is to either continue buying into the ‘starving artist’ mentality, and believing that it has to be a struggle, that you have to work insanely hard and pay your dues, and that even if you do eventually make it, you’ll be lucky to earn low five-figures a year from your creative work.

OR, you can tell yourself something different.

You can tell yourself that you make millions from your books. And that you quit your job and become a full-time writer who thrives and has more than enough, always. And that your books hit the NY Times Best Seller list and get turned into Hollywood movies. (‘Cause that’s what you’re really dreaming of, right?)

Which one inspires you? Which ones makes you feel better? Which one motivates you to take action?

Exactly. The thriving artist version.

And when it all comes down to it, it’s just a perspective. If you choose to believe in ‘starving artists,’ then that’s what you’re going to find in your experience. And if you choose to believe in ‘thriving artists,’ then that’s what you’re going to find in your experience.

The reality you choose to experience is totally up to you. 

For example, a few months ago I decided that I’m well-known in the writing industry and that big-name people contact me and want to partner with me and work with me. I decided that my podcast is a must-listen for writers everywhere and that big-name people want to be interviewed by me.

This past weekend, I booked a big-name guest for my podcast AND I got contacted by a big-name author who wanted to talk to me about how we can help each other out.

Your reality is what you decide it’s gonna be. So decide you’re going to be a thriving author and you will be.

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Do you choose “starving artist” or “thriving author?” Declare it in the comments! 

———–
Are you ready to drop the ‘starving artist’ mentality and learn how to sell more books? Check out the masterclass I’m hosting: www.jenniferblanchard.net/sellmorebooks

Are You In It For This?

A common complaint I hear from writers is this–why does it take so long? 

And when they say that, they mean: why isn’t my book selling? Why am I still revising when I want to be published? Why have I been looking for an agent for a year now without any bites?

And, most of all, when am I finally gonna make some money?

I know it’s tough. You’ve been at this for years, possibly even most of your life so far. You’ve dreamed about it, you’ve set goals around it. And yet things just seem to be moving like molasses.

And here’s what I always say to the writers who make this complaint: I feel you, but it takes as long as it takes. 

Because the truth about this whole being a pro writer thing is that it’s long-term. Being a writer and having a successful writing career doesn’t happen overnight. It takes years of hard work, commitment and consistency to start seeing the results you want.

So you either have to be in it for the long-haul, or you may as well get out now. 

Because, like everything in life, writing success is a journey, it’s a process, it’s something that builds over time. And you may not see it at first, but when you look back 10, 20, 30 years down the road, you’ll see how far you’ve come and how long it actually takes to create success.

No one does it overnight.

I started freelance writing professionally in 2007, and launched my writing blog in 2008. I wrote and published my first nonfiction eBook in March 2010. Since then, I’ve written and publish 7 other books, including one novel. And it’s only since mid-2016 that things have finally started to take off for me.

This year, I’ve written and published more books than I ever have before. This year, I had 2 of my books hit #1 in multiple categories over multiple days on Amazon. This year, I’ve started making real money from my books, anywhere from $400 to $1,000+ per month, and growing.

But I had 8 years online and another 7 years before that learning and training and practicing and working toward the moment when I would hit a tipping point and my writing career would finally take off.

It happened this year. 

And if it happened for me, it can and will happen for you. But you’ve gotta give up the idea that it’s gonna happen fast. It’s not. It’s gonna happen when it happens.

For now, you need to keep going and do whatever you can to create good writing habits, get in alignment with the goals you have, and be as consistent as possible. Because it’s in the consistency over an extended period of time where results really come from.

When you look at the stories of successful people, you’ll see it wasn’t just one thing that got them where they are today. They didn’t find a magic bullet that changed everything.

No, it was all about the daily habits and actions they took, over years and years of their lives, that got them where they are today. 

Because that’s what it takes. Daily: Consistency. Commitment. A never-give-up attitude. And some serious elbow grease.

So, again, I ask you: are you in it for the long-haul? 

Are you willing to stick with it and do whatever it takes?

Even if it looks like it’s not working?

Even if it looks like it’s never going to happen?

Even if there’s barely a shred of hope left inside you?

Did you answer “yes” to those questions? If you did, congratulations. You’re gonna make it. You’ve got what it takes.

And yeah, it is gonna take time. Some days it’ll feel impossible. Other days it will feel easy like Sunday morning.

But every day you show up will feel worth it. And eventually that worth-it feeling will grow into more than just a feeling. It will grow into an actual writing career where you get paid to write and put your words out into the world. 

Because you can’t not get where you want to go if you show up every day and keep going no matter what. It’s literally impossible. 

It might take blood, sweat, tears and time, but it will happen. That much you can count on.

And whenever you find yourself freaking out, panicking or worried that it’s all for nothing, I leave you with one of my all-time favorite quotes, from the book, A Course In Miracles:

“Those who are certain of the outcome can afford to wait, and wait without anxiety.” 

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Are you in it for the long-haul? Say YES in the comments! 

The Pro Writer Mindset Podcast, Episode 3: The Bestselling Author Mindset Formula

You can also listen to this episode on iTunes

Show Notes:

In this episode, I talk you through my bestselling author mindset formula–the one that helped me go from unfulfilled author to 2x best selling author in multiple categories, with 5 new books written and launched in the past 5 months, and selling an average of 1,000+ books a month. THIS will change EVERYTHING for your writing life, if you let it.

Here are links to things I mentioned in the episode:

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What’s the biggest takeaway you got from this episode? Share in the comments. 

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7 Ways to Build Your Tribe (Hint: It’s Not What You Think)

I learned a TON at the TRIBE Conference this past weekend. And when I was going back through all the notes I took, I looked for 5-7 specific things that really nailed the overall “how to build a tribe” thing. (Oh, and “tribe” in case you didn’t know, is just another name for fanbase, audience or following.)

Something that I found interesting is when I pulled together those overall points, none of them had to do with specific ways of marketing or growing your audience. They were all foundational pieces that you really can’t build a tribe without.

And the 7 things I came out with are as follows:

1. Authenticity

Being real is the name of the game. If you’re not real, you’ll never build a true tribe. These days there’s so much fake BS out there, that people are looking for authenticity. They want to see humanity and vulnerability.

That’s the stuff that really connects you to your audience.

2. Live Your Message

Whatever your author message is (and yes, you need one), you need to not just share it, but you need to LIVE it. You need to walk your talk and be a full representation of the message you want to get out into the world.

My message is that you can create anything you set your mind to, and so I live that message day in and day out, in my actions, thoughts, behaviors, and the content I create for my tribe.

3. Speak Your Mind

People want to know what you believe and how you really feel about things. That’s how they self-select and decide whether or not you’re someone they want to hang with.

So don’t be afraid to put out there what you really think and how you really feel about things. I know it can be tough, but this goes back to the authenticity thing.

People want to follow people who are real. And speaking your mind is as real as it gets.

4. Pay Attention

You’ve got to pay attention to what your tribe needs, to what they’re asking for, and to what they want from you. And then you’ve gotta give it to them.

There are ideas for content and stories EVERYWHERE, and your audience is a great starting place to figure out what to create or write about.

I’m constantly thinking about my ideal readers to determine what I should write my blog posts and books about and the topics I should create workshops around. So pay attention to everything around you–you never know where your next content idea will come from.

5. Be Generous

This goes without saying, but people love free stuff and they love to follow people who are giving. One of the things I hear most from people is that they love how much stuff I give away to my audience for free.

Yes, I charge for some things, but I mostly give stuff away for free. This is my way of giving back to the writing world because it has given me so much over the years.

So find ways to be giving with your audience, whether that’s with the content you create, or doing giveaways, or offering free 20-minute phone sessions–whatever you can come up with.

6. Give Yourself Permission

This goes for whatever it is you need to give yourself permission to do–write that book, publish that book, make money from that book, make money from your creative gifts, grow a massive following, etc.

I’ve decided to give myself permission to be imperfect. As a perfectionist (it’s the Virgo in me), it feels really freeing to give myself permission to not have to be anymore. What a relief!

What do you need to give yourself permission to do?

7. Go Pro

When you “go pro” you’ll finally start treating your audience like a pro writer would. You’ll write to them regularly, you’ll reach out and connect with them on a consistent basis. You’ll do what pro writers would do.

And going pro doesn’t always mean getting paid. TRIBE speaker, Shawn Coyne (author of The Story Grid), says that “a pro self-validates.”

What that means is, you don’t wait for outside validation–a published book, another person, making money from your writing–to decide that you’re a pro writer. You just decide that’s what you are and then you live into it. (This is like what I call “acting as if” you already are the author you dream of being.)

If you do these 7 things, you will not only grow a following, but you’ll keep them for life.

Share With Us

Which of these 7 things will you implement starting today? Share in the comments. 

And if you’re ready to act on these 7 things, be sure to check out the Bestselling Author Mastermind–a high-level accountability, strategy and success mindset group for emerging authors.

This group isn’t just about serious productivity (although that’s a big part!), it’s also about having access to the tools and resources you need to grow the tribe you dream of having, to finish the books you want to write, and to GO PRO in your mind and in reality.