Jennifer Blanchard Resume

@InkyBites | Facebook.com/JenniferBlanchardWrites | Linkedin.com/in/jenniferblanchard3

jen_54Work Experience and Background

Owner                                                                                                                 March 2008 to Present

Jennifer Blanchard Writing Coaching: www.JenniferBlanchard.net
[Former Blogs: InkyBites: 
http://www.InkyBites.com
Procrastinating Writers: 
http://www.ProcrastinatingWriters.com] 

  • Ran several self-hosted WordPress sites
  • Set up self-hosted WordPress sites, including theme, pages, content, blog posts, images, SEO meta data, tagging, etc)
  • Organically increased traffic from 0 visits to 7,000+ (and growing) visits per month using SEO, keywords, social media, email newsletters and other online marketing strategies
  • Worked from an editorial calendar and marketing calendar to create content and promotions
  • Guest posted on popular blogs, such as Huffington Post, Copyblogger, Problogger, and MindBodyGreen
  • Created residual passive income using self-created products and services
  • Authored– Butt-In-Chair: A No-Excuses Writing Productivity Guide (eGuide); Pen Name: How to Create Yours (eGuide); Creative On Command; Find Your Story: the 6-Week Story Planning Process (eBook); SoundCheck (novel)
  • Wrote all content to a specific target audience, including blog posts, email newsletters and social media posts
  • Scheduled bi-weekly blog posts based on editorial calendar


Freelance Writing, Editing, WordPress Site Support, 
Various Publications and Organizations    May 2007 to Present
Remote/Virtual

  • Edited manuscripts for fiction and nonfiction books
  • Set up and launched self-hosted WordPress sites
  • Dealt with WordPress maintenance, theme customization, plugins, widgets, etc.
  • Wrote monthly freelance articles for various magazines and Websites
  • Wrote copy for landing pages and WordPress sites
  • Copyedited all work before submitting it to the editors
  • Gathered photos to go with articles, when required
  • Interviewed experts for articles, when required
  • Created e-mail newsletters for client companies
  • Ran social media accounts for various clients

 

Social Media Manager                                                                       May 2011 to March 2012
Ampegy, a division of Spark Energy, Houston, Texas

  • Created and executed social media strategy
  • Launched and managed the “Ampegy Community,” a community donation program
  • Built corporate blog and published content weekly
  • Worked with SEO firm to increase organic traffic to company websites
  • Designed monthly social media messaging calendar around promotions, events and information
  • Managed the re-launch of Ampegy.com and AmpegyServices.com
  • Handled all corporate social media accounts (Facebook, Twitter, LinkedIn, YouTube)
  • Wrote all content and copy for Ampegy.com, AmpegyServices.com, the Amped blog
  • Worked with Operations, Field Services, Legal and Compliance to ensure consistency in
    all messages
  • Doubled Facebook “likes” in less than one month
  • Planned and executed social media promotions, including an iPad2 giveaway and a canned food
    drive
  • Ran Facebook and Google ads for various promotions


Social Media Strategist                                                               June 2010 to May 2011
Brookwoods Group—Contractor at Reliant Energy, Houston, Texas

  • Assisted in creation and execution of strategic social media plan
  • Built and managed monthly content editorial calendar
  • Created and launched Reliant Energy community site (http://www.EnergyInYourLife.com) and corporate social media pages
  • Wrote comprehensive social media training guide for internal use
  • Implemented SEO best practices in content and community site
  • Planned and executed a social content strategy
  • Worked closely with internal stakeholders
  • Executed link-marketing strategy for seeding content on various websites and communities

jen_47
Creative Marketing Writer,
HRTools.com                                            Nov. 2007 to June 2010
Insperity (Formerly: Administaff), Kingwood, Texas

  • Wrote all marketing copy, including white papers, press releases, blogs and feature articles
  • Planned, built and executed company-owned social media center and community
  • Planned and executed social media marketing and e-mail marketing campaigns
  • Designed and executed a Search Engine Optimization (SEO)-focused content strategy
  • Blogged about Generation Y in the workplace; currently most popular blog on the site
  • Grew the site from 5,000 visits a month to more than 170,000 visits a month
  • Used interview transcripts to create expert content (blog posts, email newsletters, white papers, etc)

Managing Editor, AFPE/Super Zoo Show Programs                 Oct. 2006 to May 2007
BowTie Inc., Irvine, Calif.

  • Worked from annual editorial and marketing calendars for program content
  • Managed entire program from scheduling deadlines to shipping the magazine
  • Copyedited all stories and layouts for tri-annual show programs
  • Selected photos for the programs
  • Hired and contracted all freelance writers and photographers

Associate Editor, Pet Style News, Pet Product News International (B2B) June 2005 to May 2007
BowTie Inc., Irvine, Calif.

  • Managed all content on petstylenews.com
  • Wrote weekly news for petstylenews.com
  • Developed editorial content ideas for each issue of the magazine
  • Copy-edited stories and layouts for all issues of the magazines
  • Wrote feature articles, headlines, cut lines, subheads, etc.
  • Wrote quarterly column talking to retailers and manufacturers of pet style items
  • Selected all photos for magazine

Assistant Online Content Producer, uticaOD.com                 Jan. 2004 to May 2005
Observer-Dispatch, Utica, N.Y.

  • Edited Web pages
  • Designed special sections on Web site to go along with print news
  • Published 65 weekly columns (ran every Sunday in the print edition) discussing
    current online issues
  • Published weekly polls on local news topics
  • Drove more Internet traffic to uticaOD.com through updated coverage of on-going local issues, special lifestyles sections and new hall of fame profiles.

jen_34Education:

Bachelors of Science in Public Relations and Journalism, Utica College, 2005

Certification in Holistic Health Coaching, Institute for Integrative Nutrition, 2010

B-School Graduate, Marie Forleo’s B-School, 2014