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Dave Chesson is an 11-year veteran of the Navy and the founder of Kindlepreneur.com, a site that provides Kindle authors with the tools they need to help more readers find their books.
I met Dave at Jeff Goins’ TRIBE Writers Conference, and right away knew he was someone I needed to talk to for this podcast. He not only runs a popular website that helps Kindle authors find more readers, but he’s also a best selling author himself, and has created a successful business where he now gets to work at home and hang with his kids.
In other words, he’s freaking awesome.
Here are some of my takeaways from the interview:
- Amazon keywords don’t just work for nonfiction books–fiction authors can also take advantage of keywords to help more readers find their books
- When you search for keywords on Amazon, you should use “incognito mode” on the Chrome browser, so Amazon doesn’t know it’s you searching (apparently if Amazon knows it’s you, it skews the search results and shows you different stuff than if it’s someone else searching)
- You can use the same keywords from Amazon to create your Facebook ad copy, which can help you convert readers into book buyers
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