The Most Inspiring Business Model I’ve Ever Experienced So Far

Over the weekend I had the opportunity to attend a live Abraham-Hicks event and hear Esther Hicks channel the nonphysical spirit she calls Abraham. If you’ve ever listened to her videos on YouTube, you know she’s the real deal. She can rampage on anything related to the Law of Attraction and the unfailing principles of the Universe we live in and make you feel it at such a deep level.

So, of course, when I found out she was going to be in Austin, I jumped at the chance to be there. I bought my ticket weeks in advance. I even got up at 6:40 a.m. on the day of (which I haven’t done since I quit my day job almost 6 years ago) so I could walk my dog, do my mindset work and eat something before I had to leave for the event.

I had so many Ah-Has and takeaways as I listened to her interact with the people in the hot seat. SO much clarification on things that have helped me to go deeper into my understanding of the Law of Attraction and how to use it to be, do and have whatever I desire.

But the thing that was most mind-blowing for me (and really humbling, as well) was her business model and how basic the event set up was.

There were no fancy stage configurations or decor. There were no bells or whistles. There was a very basic stage, some lights surrounding it, a blue curtain for a backdrop, a podium from the hotel the event was being hosted at, a chair with a microphone in front of it (the “hot seat”), and a bunch of chairs set up all around the room.

On each chair was an envelope with a sample CD of audios from previous events, which you could sign up to receive via email or snail mail, once or twice a month. Out in the lobby were two refreshment tables–one with water, one with coffee–and several tables jam-packed with her books (print, hardcover and audio versions), her card decks and whatever other physical products she offers.

Sure, she had a team of people helping her with the sound and checking people in and registering walk-ins and recording and videoing the event. But overall, things were pretty basic.

And yet she was not only creating an insanely powerful experience for the attendees, but she was also making money hand-over-fist from all the add-on sales of her books, products and audios.

Fucking brilliant!

It made me see that we tend to overcomplicate things and think that if we’re going to do something, we have to spend tons of money on it and make it all fancy with lots of bells and whistles. Otherwise people won’t take us seriously or they won’t get the full value out of what we’re offering.

But these are really just bullshit excuses that we tell ourselves to not move ahead on the things we want to be doing, like running a live event or launching a blog or writing and publishing a book.

The truth is, when what you’re offering is actually valuable, you don’t need fancy. You can get away with doing things simply, and you can still make a huge impact and a ton of money. I’m sure Abraham Hicks walked away from the Austin event having sold thousands of dollars worth of books, products and audio subscriptions. I’m sure this happens at every single event. On top of all that, she’s also making money from ticket sales. (And she does like 20+ of these events every year!!)

All of this executed in such a simple, basic and yet super effective way. You don’t need bells and whistles when you just make giving massive value the focus.

This Abraham Hicks event inspired me in so many ways–some of which I’ll tell you more about in tomorrow’s blog post. But one of the biggest ways she inspired me is in seeing that you don’t need to overcomplicate things to end up with something that’s super valuable and profitable.

All you have to do is focus on giving value and creating an unforgettable experience for your audience.

Where in your life and/or business are you overcomplicating things because you keep telling yourself that you need to? And how can you scale back and keep it simple?

Dream life or bust,


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